It began with a question:
How can we make a deluxe desk you’ll love, at a price you’ll love even more?
Today’s C-suite execs have moved on. You don’t see an office full of dark, heavy furniture as symbolising success. That’s old school management. You’re about leadership and coaching. Teamwork and agility. You would rather be out and about than behind closed doors. Your phone, your car show you appreciate clean, modern design and quality contemporary materials. Isn’t it time your office did the same? Without costing a fortune?
Sleek German design
To start with, we turned to acclaimed German industrial designer Stefan Brodbeck. We asked him to work with us on creating a range of contemporary aluminium and wood furniture that would redefine the C-suite look for today. Desks that are beautiful, distinctive, feel wonderful to the touch and radiate quality, but which also support the way you work. Connectedly. Seamlessly.
Made with love in South Africa
Next we asked our world-class team here in South Africa – product development, manufacturing, marketing, logistics, quality control, environmental standards and everyone else involved – to make his vision into a product that would meet the highest international standards.